United Healthcare: When It Matters, It’s In Spanish
United Healthcare gave us one mission: to raise awareness and call volume for supplemental health plans options among Latine consumers from 35-65.
Brand Identity Asks
Language is one of the biggest barriers to care for the Latine community. The best way to understand healthcare options is in your primary language. We created a strategy that would help connect, garner trust, and offer support to Latine Spanish speakers in their search.
Meet You Where You Are
Our OOH creative was designed to be clean, and eye-catching, with easy-to-capture contact information for placement in high-traffic areas.
Met At Every Touch Point
We created OOH, Digital, Social, and Print campaigns to increase awareness in city’s and communities with a large Latine population. Our campaign specifically let’s viewers know that when they call the UHC information line, they’l be met with a representative that speaks their language.
The banner ads below are in the United Healthcare brand identity format and were placed across Latine news sites, popular YouTube channels, and were printed into pamphlets for physical distribution in select medical offices.
