GoGo SqueeZ: The Status Quo Has Got to GoGo

When GoGo SqueeZ asked us to improve brand perception of their popular apple sauce pouches among 6-11 year olds, we went on the search for some of the coolest kids across the country. We found skateboarders, drummers, breakdancers, and yogi's to help redefine what it means to be active. To appeal to the pre-tweens we recruited popular YouTube creator, Ben Azelart, who is favored among this demographic, to be the star of the campaign. Our message was framed around encouraging kids to be themselves, no matter how they play, move, or snack.

In May 2024, "The Status Quo Has Got To GoGo" campaign earned a totally of five Silver and Bronze Telly Awards. The campaign increased brand perception by 29%. See the full spot here and below.